Marketing that sells -
without the ick.
Creative strategy, copy and social that make brands worth paying attention to.
Built by an agency creative who thinks in ideas first, words second.
Brands I've worked with
Includes freelance and agency work. All trademarks are property of their respective owners.
What can I do for you?
How I get your brand noticed, clicked, opened - and bought from.
01 — GIVE PEOPLE A REASON TO STOP SCROLLING.
Social Media Strategy
Strategy · Content pillars · Campaign concepts · Calendars · Copy
From figuring out what your brand should actually talk about to building a content system that keeps people paying attention.
Explore Social Strategy
02 — TURN YOUR LIST INTO SOMETHING USEFUL.
Email & Lifecycle
Campaigns · Welcome flows · Launches · Re-engagement · Seasonal promos
Emails built around what your customer needs to hear next - whether that’s the first hello, a launch, or the nudge that gets them buying again.
Explore Email
WEBSITE · ADS · SCRIPTS · BRAND COPY
Copy & Messaging
Clear words for wherever your brand needs them - from websites and ads to scripts, campaigns and brand messaging.
SEASONAL · LAUNCHES · OFFERS · SALES MOMENTS
Promo Campaigns & Launches
Black Friday. Christmas. A launch. Your birthday. Whatever the excuse- I build the campaign across email, social or both to turn attention into an extra slice of revenue.
Selected work
A closer look at strategy, creative thinking, and the outcomes that followed.
Kind words from good people
A few notes from the people and teams I’ve had the pleasure to work with.
"You brought some fresh angles I hadn’t considered before… You know your stuff."
Mubashir
Fitness Coach
"She quickly understood the space we’re building in and translated our brand and vision into clear, engaging copy."
Lewis
Founder, FUNC
"She's thoughtful, strategic, and easy to work with."
Lewis
Founder, FUNC
"The [website] rewrite is actually amazing."
Freelance Client
Beauty Space
How do I draw Frames?
To draw a Frame, click on Layout in the Toolbar, then select Frame. Now, you can click and drag anywhere on the Canvas.
How do I add images?
To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.
How do I add videos?
To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
GET IN TOUCH
© 2026 Zaynab Merchant
zaynab@zaynabmerchant.com